What is a Chatbot?
A chatbot is a program powered by AI software that can simulate a conversation with the user in natural language. With the help of a chat interface, it stimulates a real-time interaction with users. It acts like a real person while having a conversation. Chatbots are also known as digital assistants that understand human language. They interpret and process the user requests and give prompt relevant answers.
“Chatbots attached to Facebook’s Messenger increased from 30,000 in 2016 to over 100,000 in 2017. By the year 2020, 80% of businesses want their own, and 60% of the youth population already uses them daily.”
Why are chatbots important for your business?
Chatbot offers convenience and added services for customers and they bring cost savings to businesses and boost operational efficiency. Chatbot reduces direct human interactions for solving the queries and issues of customers.
Top 5 benefits of using chatbots for businesses in 2020:
1. An effective approach to global markets
Chatbots can solve their customer service problems in multiple languages and 24/7, 365 days a year. Customers need often to arise outside of business hours, so they need a way to seek out answers to vital questions at times when customer service staff members are unavailable. Bots are always available to engage customers with immediate answers to the common questions asked by them. So they don't have to wait for a response from a voicemail or email message.
2. Increases user engagement
User engagement plays a crucial role in the success of any business. So, it is important to keep your users engaged. Chatbots are a smarter way to ensure that customers receive the immediate response that they are looking for without making them wait in a queue. Conversational bots can engage customers round the clock by starting proactive conservation and offering personalized recommendations that boost customer experience.
Hiring more human support agents increases infrastructure costs, training costs, and loss of time. In such a scenario, chatbots can be the best way to handle conversations. Bots can be easily scalable during peak business hours and manage a large number of customer conversations without additional customer service costs.
4. Increase team productivity
Chatbots will not eliminate human agents completely, rather it will empower you to deliver primary support that filters a customer request before it is directed to the support agent. You can improve your team productivity by automating your sales and customer service tasks that help customer service agents to focus on important tasks that require human involvement.
5. More lead generation
Today most of the businesses operate in an omnichannel model. They sell across the website, Facebook, and other channels. Being able to engage customers instantly increases the number of leads and conversion rates. Chatbots create an effortless way for customers to communicate with your business and the availability of chatbots on platforms like Facebook Messenger means you can reach out to more people.
A chatbot can also help you determine unqualified potential customers through identified KPIs (budget, relevance, timeline, resources, etc.) and help to save your time.
Automation technologies are taking over all the spheres of our lives. With every new development, we are moving a step closer to a more connected and digital future. Chatbots offer many benefits for businesses, saving money while increasing sales and conversion rates.
Now, as you are aware of what is a chatbot and how important it is for your business. By hiring a reliable web development company like Spawoz technology, you can achieve your business goals successfully.