How did the Digital World change after the COVID-19 Pandemic?

The COVID-19 is spreading like a forest fire. Although it originated primarily in Wuhan city, China which gradually took over the globe. Eventually, the entire world was forced to shut down their businesses. People were urged to stay indoors, avoid social gatherings, physical contacts, use the mask, and practice social distancing.

The pandemic has impacted almost all industries such as co-operate, marketing, education, retail, and healthcare. In the education sector, the lockdown has closed all schools, colleges, and universities for a time period. The effect of COVID-19 having a significant impact on marketing people and retailers face a drastic shutdown and decline in sales. 

Complete shutting down the business is not a possible solution, instead of this we can practice working remotely. Eventually, business enterprises shifted their work to home. It made the world to gear up for digital transformation. 

This transformation can bring in different fields such as -

  • Marketing
  • Education 
  • Retail
  • Healthcare
     

Marketing

As we are facing the pandemic situation of COVID-19 there is a huge fall in sales. As business leaders to overcome this situation, we started using digital platforms. We have different digital platforms to cheer up our business such as LinkedIn, Facebook, Instagram, Youtube, Quora, etc
Nowadays social media is flooded with ads and marketing campaigns. Retailers are going online for sales, increasing the importance of e-commerce and contactless delivery is grabbing the attention of all. 

From groceries to medicines, clothes to electronics, each and every single product is now available online. In order to attract customers in the online market, we need to develop our own digital marketing strategies such as e-mail marketing, social media marketing, SEO optimization, website building, etc.

Education

The COVID-19 crisis has been a boon for online education. According to the world economic forum, there was a rise in e-learning during this period. Global investments in the sector amounted to $18.66bn in 2020 and the global market for online education could be worth $350bn by 2025. Video conferencing is playing a vital role. Advancement in technology helps the education sector to implement online education with the complete interaction of teachers and students. 

Technological advancement has provided many online tools such as zoom, google classroom, google meet, Microsoft teams for teachers and students to communicate with each other, and also to write and publish lessons. The main advantage of online learning is accessibility, mobility, and self-paced learning. 
 

Retail

The future of retail is online. Consumers took e-commerce in a big way during this lockdown period. “Quarantine has re-launched and accelerated online sales”, says Dimas Gimeno, a retail expert. Increased demand during this quarantine tripled the online sales .e-commerce is one of the best things that has happened to us. In Spain, e-commerce experienced faster growth in recent weeks than it did in the last 10 years, according to Raquel Segura, the managing partner at Retail Data.The longer the crisis lasts, the greater the likelihood that online and Omnichannel purchasing will become the next normal. 

According to Euro monitor International, 2020 digital consumer survey 51% of South Korean connected consumers brought food and essentials through their smartphones in March. This shows that the demand for online purchases is increasing. According to human psychology when something introduces initially we will hesitate to use it but once we become familiar with that it will become part of our life one great example of this is a smartphone. Therefore e-commerce and online shopping have a good future.

Healthcare

Telemedicine has played an important role in providing remote medical services to patients during the Covid-19 lockdown. According to a survey conducted by Global Data, one of the biggest challenges in telemedicine is people are not much aware of it. During this COVID-19 pandemic, remote patient monitoring is more important than ever, this enables doctors to track key patients without actually coming into contact.

Digital transformation plays a key role in the healthcare industry. They educate the public as well as provide a digital patient experience. These also help them for more engagement and also to provide digital solutions for patient’s health inquiries. Another area where digital transformation happened is in the administration of services. Because of lockdown hospitals provide consultation through online portals, this makes use of video platforms, online recordings, apps, etc. 

Conclusion

Basically, it is clear that the digital economy will play a major role in the recovery of the global economy post-COVID-19. Change is hard because it’s disruption, but digitization efforts don’t have to be completely disruptive. As with any new change in an organization’s technology or mind-set, digital transformation efforts require the workers to be engaged in the process throughout the implementation to ensure understanding and even trust in the technology and the data.

If you are to grow and stay ahead in this competitive world, go for digital transformation. We Spawoz technologies can help you to unlock the true value of digital transformation. We are up to the mark in this field. We are closely monitoring the situations and helping businesses to bounce back and grow with our technology consulting and innovative ideas.
 

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