Sporthotel Oberhof

About Sporthotel Oberhof

In 1973/74 the "Sports School of the DTSB" was built on the idyllic outskirts of Oberhof. Due to the proximity of the winter sports facilities and cross-country trails in the region, this house is the ideal starting point for training camps and sporting activities.

Since then, many athletes in winter sports have been technically and tactically prepared for major championships by their coaches and supervisors. Sporthotel Oberhof has emerged as one of the most sought-after accommodation establishments in Oberhof and is a popular meeting place for well-known coaches and athletes, regular guests, and enthusiastic Oberhof visitors.

Business Requirement

The primary goal was to update the hotel’s online performance by designing and developing a technology-driven, content optimized website following the latest search engine optimization and social guidelines. The website was developed with several goals in mind, including optimizing the site for search, mobile, social media, and conversion.


With the extensive experience, Spawoz owns we developed a website with all the features they were looking for. The strategy which brought result was :

  • Visual and responsive hotel website design to provide a user-friendly experience for visitors from all devices (desktop, tablet, mobile).
  • In-depth keyword research and well-defined web strategy.
  • Developed the website on a sophisticated content management system platform optimized for search, mobile, social, and conversion.
  • Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement.
  • Used content management tool for hotels to enhance and manage the property’s profile on the local ecosystem.
  • Solution for booking all services online from anywhere around the world.





  • Rooms, apartments,vacation houses,conference rooms can be booked online.
  • A 360-degree tour of the hotel can be taken from the website.
  • Details on all the offers available on the website.
  • Jobs portal.
  • Route map details available.

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